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Emanuela Truffo

Emanuela Truffo

Partner

Languages: Italian, English, French, Spanish, Portuguese

Office: Turin

Emanuela has an extensive practice in contentious and non-contentious intellectual property matters (with a focus on new plant varieties and personality rights) and commercial litigation (including international and national arbitration and other ADR procedures), across a wide-ranging local and international practice.

She has developed particular expertise in the negotiation and drafting of IP-related agreements, such as licenses, non-disclosure agreements, non-compete and coexistence agreements concerning IP rights and copyrights as well as for commercial transactions. She has also developed a specific expertise as general external counsel for commercial and IP matters for medium sized Italian companies, with a particular focus on exports.

Professional Experience

Emanuela has been a partner in the firm since 2018 and is based in the Turin office.

Emanuela is a frequent speaker at seminars on IP as well as contractual matters.

Education and Teaching

Emanuela graduated in law with honors from the University of Turin in 1999.

In 2006 she received a degree with honors from the University of Turin School of Economics with a Post-graduate Masters in marketing and communication, with her dissertation on brand value and brand equity in the automotive sector "Per far correre Fiat 500: marketing e licensing per un brand icona".

Emanuela has ongoing collaborations with the Chambers of Commerce of Turin, as well as with the University of Turin (Department of Economics) and the University of Genoa (Department of Economics), where she regularly lectures in IP seminars and provides contributions to training activities.

Professional Affiliations

Emanuela was admitted to the (Turin) Bar in 2003 and to practice before the Italian Supreme Court on April 2022.

Emanuela is a Member of Ciopora, AIPLA, AIDV and IPBA.

Publications and Recognition

Emanuela is a regular content contributor for many publications, including Law360 Canada (LexisNexis Canada), Thomson Reuters and Lexology. Among here most recent publications are:

  • “Trade Mark Opposition Proceedings (Italy)”, Thomson Reuters, Agosto 2023;
  • “Counterfeiting Protection and Enforcement: Overview (Italy)”, Thomson Reuters, Agosto 2023;
  • “Trade Mark Cancellation Proceedings (Italy)”, Thomson Reuters, Agosto 2023;
  • “Greening the Global Value Chain is not just a fad; it’s a requirement...”, FCI, www.floracultureinternational.com, Luglio-Agosto 2023;
  • “There’s meat and then there’s meat”, Law360 Canada, Luglio 2023;
  • “Sustainability, plant breeding and PBRs go hand in hand”, FCI, www.floracultureinternational.com, Giugno 2023;
  • “Celebrating intellectual property, copyright”, Law360 Canada, April 2023;
  • “New administrative procedures to revoke trademark in Italy”, Law360 Canada, April 2023;
  • “Lexology GTDT – Advertising & Marketing – Exclusive Contributor Italy”, Lexology, Marzo 2023;
  • “Significance of Italian non-fungible token court order”, The Lawyer’s Daily, January 2023;
  • “PBRs enforcement: new (and advanced) technology helping traditional legal tools”, Lexology, October 2022;
  • “Non-fungible tokens in intellectual property law”, The Lawyer’s Daily, September 2022;
  • “Capturing the flag: Who owns national symbols?”, The Lawyer’s Daily, July 2022;
  • “Counterfeiting Protection and Enforcement: Overview (Italy)”, Thomson Reuters, Luglio 2022;
  • “PBR PBRS the emerging world of blockchain, metaverse and NFT”, Floraculture Intarnational, Giugno 2022;
  • “Trade Mark Cancellation Proceedings”, a handbook edited by Thomson Reuters, published online and in hard copy, March 2022;
  • “Trade Mark Opposition Proceedings”, a handbook edited by Thomson Reuters, published online and in hard copy, March 2022;
  • “Lexology GTDT – Advertising & Marketing – Exclusive Contributor Italy”, Lexology.
  • “Michaelangelo meets non-fungible tokens”, The Lawyer’s Daily, March 2022;
  • “Product placement meets social media”, The Lawyer’s Daily, January 2022;
  • “Curious case of Vespa: From zero to whole protection”, The Lawyer’s Daily, December 2021;
  • “Payoff as trademark”, The Lawyer’s Daily, November 2021;
  • “The curious case of Nadorcott mandarins - collateral effects”, in Lexology, 2 November 2021;
  • “Lessons learned from Liverpool’s loss of World”, The Lawyer’s Daily, October 2021;
  • “Commercial exploitation of Italian history, art”, The Lawyer’s Daily, September 2021;
  • “Weighing the past - Heritage protection vs. economic value”, The Lawyer's Daily, August 2021;
  • “Marriage between intellectual property, monopolies”, The Lawyer’s Daily, July 2021;
  • “Is Brexit a Copernican business revolution?”, The Lawyer’s Daily, April 2021;
  • “Damages compensation across various jurisdictions”, The Lawyer’s Daily, April 2021;
  • “COVID-19, commercial communication: A new normal?”, The Lawyer’s Daily, March 2021;
  • “Why lawyers will determine who must get vaccinated”, The Lawyer’s Daily, February 2021;
  • “Accounting for intellectual property profits: What’s in it for me?”, The Lawyer’s Daily, January 2021

Passions and Interests

In her spare time, Emunuela likes to attend the theater, enjoys opera, classic and jazz music, cinema and reading.